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School Girl

PROJECT
RED PRIDE

Puberty and menstrual health education in rural India

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WHO / UNICEF JMP

“Menstrual health refers to ‘a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity, in relation to the menstrual cycle.”

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National Family Health Survey - 4

“More than 50% of the rural girls do not deploy hygiene practice during menstruation.”

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World Bank

“A meta-analysis on the status of menstrual hygiene among adolescent girls in India found that a quarter of the girls did not attend school during menstruation because of the lack of adequate toilets.”

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National Health Mission - Rashtriya Kishor Swasthya Karyakram

About 70% of mothers [in rural India] consider menstruation ‘dirty’.”

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The World Bank, in its report, confirms that Menstrual Hygiene Management (MHM) enables women and girls to reach their full potential.

Based on this report – and on many such similar findings -  we are commissioning Project Red Pride, a pilot programme to test the outcome of education on puberty and menstrual health management practices on adolescent girls and young women in rural India.

The primary objective of the project is to impart counselling, education,  and training, in the local language, to pre-pubescent and pubescent girls, as well as to patients in a similar age group who have history of reproductive tract infections.

The programme will be delivered by trained Health Advisors in coordination with qualified female doctors, and will include aspects like waste disposal management, often a contentious issue within rural households and communities.

OBJECTIVES

Woman Empowerment

1

PROJECT RED PRIDE

Empower women to study, work, and play without shame, stigma, or health implications

Menstrual Health Education

2

Address harmful preconceptions and practices related to menstruation, reducing risk of infections and improving overall sexual and reproductive health

Menstrual Hygiene Education

3

Demonstrate and promote the positive impact of hygiene practice during menstruation

Puberty Education

4

Educate the girl child on the physical and emotional changes that occur during puberty

Reduce Environmental Degradation

5

Promote use of patented copper-coated resuable sanitary pads to reduce plastic burden on the environment

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Together, let's script a rural
menstrual health and hygiene movement

We are currently inviting expressions of interest from corporate entities, NGOs, and other organisations interested in participating in the project.

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